Pernod Ricard to launch Gay Pride edition of Absolut

April 3, 2009 at 7:18 pm Leave a comment

Pernod Ricard, owner of the Absolut brand plans to launch a limited edition Gay Pride Absolut in to mark the 40th Anniversary of the Stonewall Riots.

Absolut Gay Pride limited edition

Absolut Gay Pride limited edition

“With its history of sponsorship of lesbian, gay, bisexual and transgender advocacy groups and LGBT-themed advertisements, Absolut is one of our community’s greatest allies,” said Neil Giuliano, president of the Gay & Lesbian Alliance Against Defamation (GLAAD).

For more information about the Stonewall Riots, click here http://en.wikipedia.org/wiki/Stonewall_riots.

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Entry filed under: New Products. Tags: , , , , .

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