Posts filed under ‘Beer Wars: The Movie’
Last night, I attended the movie premier of “BEER WARS,” a self-styled documentary by filmmaker Anat Baron portraying the beer industry in America from the vantage of small artisanal brewers and specialty beer producers.
Why is “Beer Wars,” disappointing or not, important? The film explored the challenges associated with craft brewers struggling for market share within the beer industry and illustrated the tension between major brewers, such as Anheuser Busch or Miller, and smaller craft producers. At the heart of the issue, is the ability of craft breweries to get product to market. Shelf space and distribution, dominated by large brewers, are essential to craft breweries seeking to grow outside their local area.